Advancements in AI technologies have transformed decision-making processes across various industries. However, effective AI technology usage necessitates an understanding of the capabilities of algorithms. Therefore, we explored how the effectiveness of AI analytics enhances decision-making capabilities. A structured questionnaire survey was conducted with 91 professionals across industries to assess user experience with AI analytics, perception of its effectiveness in decision-making, impact on decision-making effectiveness, and implementation challenges. The perception of its effectiveness scored 2.69, user experience with AI analytics scored 3.09, and decision-making effectiveness scored 3.73 on average. Challenges for the implementation of AI analytics showed a significant positive correlation with the perception of effectiveness in decision-making. Although the potential of AI analytics is widely recognized, challenges in addressing its implementation must be addressed. The findings of this study provide a basis for understanding how to effectively utilize AI technologies. The importance of integrating human expertise must be emphasized to enhance decision-making capability with the help of AI technologies.